Reflecting on Cultivate 2026: Leading Through Change in the Agricultural Sector

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Alexa Besnard - Head of Marketing Communications

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Header Cultivate Conference 2026

Representatives from Myerson specialist Agricultural team, including Andrew Brown, Nichola Bright, Andrew Stone, Clara Staunton and Chris Wilson were delighted to attend the Lead-In event at Cultivate Conference 2026, held on 29th April in Macclesfield, Cheshire and also to attend the Conference itself which was held on the following day. Myerson were also pleased to be a sponsor of the Lead-In event.

Cultivate is the UK’s leading rural leadership conference, bringing together ambitious rural professionals, innovative agri businesses and future leaders to connect and be inspired, making it a standout event in the agricultural calendar.

Our Agricultural Legal Services

A Valuable Networking Opportunity

The Lead-In event provided the perfect setting to connect with professionals from across the agricultural sector in a relaxed and welcoming environment. Set in beautiful surroundings, it was fantastic to see such a strong turnout, with a diverse mix of attendees including landowners, agri-businesses and trusted advisers from across the North West and beyond.

Events like these are invaluable in fostering meaningful relationships and encouraging open discussion across the industry and Myerson was proud to support such a well-attended and engaging evening.

Meet Our Team

Agri Team v2

Leading Through Change

The following day’s conference centred around the theme “Leading Through Change”, a topic that resonates deeply within the agricultural community. The sector has always demonstrated resilience and adaptability, and it is clear that this will continue as businesses navigate ongoing economic, trading, environmental and regulatory change.

Throughout the day, there was a strong focus on embracing change, anticipating challenges and being ready to adapt. These messages that are increasingly relevant across the agri sector.

Agricultural Areas We Cover

Cultivate Stage

Inspiring Stories from Family Businesses

We were particularly inspired by the stories shared by leading family businesses. Sarah Dean, Chair of Noble Foods (an industry-leader in the egg and animal feed market) offered a compelling insight into her journey as a fourth-generation family member, including leading a successful family buyback to return the business to full family ownership. Her focus on purpose, culture, sustainability and innovation highlights how legacy businesses can evolve while staying true to their core values.

Similarly, Eleanor Thatcher, fifth-generation cider maker at Thatchers Cider, shared her passion for sustainability and long-term stewardship. Her commitment to reducing carbon footprint and protecting biodiversity demonstrates how future-focused leadership is shaping the next generation of agricultural enterprises.

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Thatchers Juicy Apple Cider

Thought Leadership and Key Takeaways

The conference also featured powerful and thought-provoking talks from Oli France and Nigel Risner, encouraging delegates to lead with confidence in an evolving landscape.

Key themes such as diversification and succession planning were widely discussed among attendees. These are critical considerations for many agricultural businesses. Such conversations reinforced the importance of having trusted advisers who understand both the commercial and personal aspects of rural enterprises.

Succession Planning

Cultivate Catering

How Myerson Supports the Agricultural Sector

Myerson Solicitors’ Tier 1 Legal 500 Agricultural and Rural Business team is uniquely positioned to support clients through the evolving challenges facing the sector. With a joined-up approach, Myerson advises on both business and personal matters, helping clients navigate everything from strategic growth and diversification to family succession and estate planning.

In particular, Myerson supports clients in adapting to legislative and tax changes, including developments affecting Agricultural Property Relief (APR) and Business Property Relief (BPR), ensuring that estates and businesses are structured as efficiently as possible for the future.

The team also advises on a wide range of commercial matters, including contracts, joint ventures and business arrangements, as well as helping clients to protect their interests and minimise the risk of disputes. Where disputes do arise, Myerson’s experienced litigators are on hand to provide clear, pragmatic advice and robust representation. With deep sector knowledge and a strong, full-service offering, Myerson is proud to support agricultural businesses at every stage of their journey.

Myerson would like to extend its congratulations to Andy Venables and the Hillsgreen team for organising such a successful and inspiring event. It was a pleasure to be involved, and we look forward to continuing the conversations started at Cultivate 2026.

Contact Us

Agricultural Property Relief

Contact Our Specialists

To find out more about how Myerson supports clients in the agricultural sector, visit our Agriculture page or get in touch with our team.

0161 941 4000

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Alexa Besnard's profile picture

Alexa Besnard

Head of Marketing Communications

Alexa Besnard is the Head of Marketing Communications at Myerson, where she leads the firm’s content, PR, and campaign strategy while also helping to drive Myerson’s sector initiatives.

About Alexa Besnard