Myerson is celebrating the success of this year’s 'A Taste of Altrincham', having returned as headline sponsor for the second consecutive year.
The 10-day festival, which ended on 8th March 2026, brought together residents, visitors and local businesses to celebrate Altrincham’s thriving food and drink scene. A diverse programme of events, tastings, demonstrations and family-friendly activities took place across the town.
Supporting Local Businesses
As a firm deeply rooted in Altrincham, Myerson played an active role throughout the festival, supporting local hospitality businesses and helping showcase the town’s vibrant culinary offering.
The festival began with a launch party, welcoming local hospitality and leisure businesses alongside members of the media to officially kick off the programme of events and celebrate the town’s thriving independent sector.
The Taste of Altrincham Cookbook
Throughout the festival, Myerson organised eight client events across a range of local venues. The firm also engaged with members of the public in the town centre with its popular Giant Myerson Wheel, adding to the festival atmosphere.
Myerson also launched the 'A Taste of Altrincham Cookbook', bringing together a curated collection of recipes and drinks from some of the town’s best-known hospitality businesses. The cookbook allows readers to recreate elements of the festival experience at home.
The Competitions
Competitions were another highlight of this year’s festival. Carl Newton, CEO of Myerson, returned as a judge for the Ultimate Pudding Competition, which featured three categories: children, students and adults.
He was joined by Lisa Warnes, Founder of the Cheshire Cookery School; Matt Townley, award-winning baker and founder of MOST Bakery; and baker, cookbook author and former Great British Bake-Off contestant Maisam Algirgeet. Judges praised the exceptionally high standard of entries, which ranged from classic puddings to creative sweet treats.
Table Setting
Myerson was also represented in the festival’s Table Setting Competition, which showcased the creativity and hospitality skills of students from Trafford and Stockport College Group.
Emily Brooks, Senior People Executive at Myerson, joined the judging panel alongside Helen Wood, Vice Principal at Stockport and Trafford College Group; Paul Peachey of Oyez Arts; and Nina Daniels, Founder of NINA D and bespoke tableware designer.
Reflecting On A Great Event
Carl Newton, CEO of Myerson Solicitors, said: “A Taste of Altrincham is a fantastic celebration of everything that makes our town such a vibrant and exciting place. The food and drink scene here is truly exceptional, and the festival is a brilliant opportunity to support and showcase the talented businesses that make Altrincham so special.
“As a firm proudly based in the town, we were delighted to support the festival for the second year as headline sponsor and to play our part in bringing the community together to celebrate local hospitality, creativity and innovation.”
Organised by Altrincham BID, the team behind Visit Altrincham, 'A Taste of Altrincham' continues to grow as a highlight of the town’s annual calendar, attracting visitors from across Greater Manchester and beyond.
Photo credits: EMCN Brand Photography; Chris Currie Photography.
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0161 941 4000
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Alexa Besnard
Head of Marketing Communications
Alexa Besnard is the Head of Marketing Communications at Myerson, where she leads the firm’s content, PR, and campaign strategy while also helping to drive Myerson’s sector initiatives.
About Alexa Besnard