What is a Trademark, and Why Protect It?
A trademark is a symbol, word or words used by a trader to distinguish its products or services from those of its competitors. A trademark can be a brand name, a company logo, a trading style or even distinctive packaging. It can also consist of the shapes of products, such as a bottle, as well as slogans and straplines.
It is possible for trademark owners to apply for UK registered trademarks and/or international trademarks to protect their mark. Comparable trademarks (EU) and comparable trademarks (IR) are created automatically from EU trademarks following Brexit. A UK trademark registration lasts for ten years and can be renewed for further ten-year periods indefinitely.
By securing a registered trademark, owners are safeguarding their brand, acquiring exclusive rights to prevent competitors from unfairly benefiting from their brand identity and its unique characteristics.
To be registrable, a trademark must be:
- Distinctive;
- Capable of being represented graphically; Capable of distinguishing goods or services; and
- Not excluded by statute
What is Trademark Infringement?
The Trademarks Act 1994 sets out the circumstances under which someone will be liable for trademark infringement:
- An identical sign is used in relation to identical goods;
- An identical sign is used in relation to similar goods or services, causing a likelihood of confusion;
- A similar sign with identical or similar goods is used, causing a likelihood of confusion; and/or
- An identical or similar sign with a reputation in the UK, taking unfair advantage of or being detrimental to the character or reputation of the trademark.
What Remedies Are Available for Trademark Infringement?
If a claim for trademark infringement is successful, the owner of the registered mark may be entitled to remedies such as:
- An injunction preventing the defendant from using the trademark without permission in the future;
- Delivery up and/or destruction of the goods complained of;
- Damages or an account of profit; and
- Contribution to legal costs
Our Approach to Breach of Trademark Claims
Trademark infringement claims are often technical and complex, requiring specialist advice. During our initial discussion with you, we will outline all the potential options and strategies available, including our estimates costs.
As mentioned above, the reliefs available in trademark infringement claims can involve a range of outcomes. Whatever the desired outcome, we will always ensure that you are confident and informed of the advice we are providing.
Trademark Disputes FAQs
What happens if someone infringes on my Trademark?
The first step is to obtain specialist legal advice in respect of the potential options available to you to resolve the trademark infringement dispute. Upon obtaining legal advice, you may decide to send a cease-and –desist letter and/ or pursue legal proceedings to protect your mark.
Can I resolve a Trademark dispute without going to court?
We can engage in settlement negotiations on your behalf to avoid the need and expense of issuing court proceedings. Our team of specialist intellectual property lawyers have significant experience in engaging in settlement negotiations and obtaining a successful result for clients.
Can I Trademark a slogan or logo?
A UK trademark can comprise of symbols, words and/or logos, therefore a slogan or logo is capable of being registered, provided the relevant legal requirements are met.
How do I maintain or renew my Trademark?
Trademarks can be renewed indefinitely, however any registration will automatically expire after 10 years. The burden is on the registered proprietor to renew their trademark registration and failure to do so means that the registration will elapse.
Our Experience with Breach of Trademark Claims
- We currently act for a multi-million-pound corporation which provides educational services including support, accommodation, education and employment. We represent our client in ongoing trademark infringement proceedings to protect their registered mark and the goodwill/ reputation of the business.
- We act for a New York-based pastry house which invented the CRONUTS products sold worldwide. We represent our clients’ interests in the UK and Europe and are retained to enforce the clients’ international trademarks. Our work requires us to trace and stop manufacturers and generally assist the client in policing its IP rights on a day-to-day basis.
Why Choose Our Intellectual Property Solicitors?
- Our intellectual property experts advise clients on a broad range of intellectual property matters, from initial registration and exploitation to protection and enforcement.
- Our specialist IP litigation team is also highly experienced in handling business disputes involving intellectual property.
- Myerson is a member of the Intellectual Property Lawyers Association (IPLA), an association of law firms with an established intellectual property office. Our membership provides our clients and us with access to a wealth of knowledge and expertise in intellectual property.
- Through our many years of service, we have close working relationships with trade mark and patent attorneys and regularly liaise with them on a wide range of intellectual property issues, such as registering trademarks, patents and design rights, and when disputes arise concerning intellectual property rights. These working relationships are a key element of the service we offer to our clients.
- Myerson is also the Manchester and Cheshire law firm member for the MSI Global Alliance, a top 20 ranked international association of independent professional firms. As the IP matters we deal with often involve an international element, we can call upon the expertise and knowledge of our fellow MSI members to ensure that our client's global interests are protected.
Testimonials
Meet Our Intellectual Property Solicitors
Home-grown or recruited from national, regional or City firms. Our intellectual property lawyers are experts in their fields and respected by their peers.
Contact Our Experts
You can contact our lawyers below if you have any more questions or want more information: