If you sell goods or services to consumers, you should consider:
HOW
How goods and services are sold has an impact on what consumer laws and regulations the trader is required to comply with. You should consider whether you sell goods and services online only (e-commerce), via the phone or postal orders (distance selling) or through a traditional "bricks and mortar" shop (on-premise) as each requires slightly different terms.
For e-commerce traders, providing the requisite information during the online order process and making payment buttons sufficiently clear is essential.
WHAT
The type of goods and services sold also impacts what consumer laws and regulations you are required to comply with, including cancellation rights and refunds. If you sell regulated goods, services and digital content, such as alcohol, there are additional regulatory matters that you must comply with.
WHERE
Where you offer your goods for sale has an impact on your contract terms as each jurisdiction has its own laws and regulations which may govern the sale of your goods or services. If you operate solely within the UK and your customers are located in the UK only, they comply with the relevant UK law (England and Wales, Scotland or Northern Ireland). If you are selling goods and services within foreign jurisdictions, they must comply with the target country's jurisdiction. It is essential, therefore, that you obtain local law advice before doing so.