Promotion Agreements

There is a whole industry of land promoters and strategic land companies whose business is to identify land that might be suitable for residential development at some point in the future.

These companies will look to get land owners to enter into a Promotion Agreement whereby the parties agree that the promoter will try to obtain planning permission at their cost for the proposed development and in return will receive a percentage of the eventual sale price when the land is sold to a developer/housebuilder.

With the Government focusing more and more on the country's housing shortage, developers and strategic land companies are on the lookout for land in areas where development is planned or there is future development potential. 

Our commercial property solicitors are very experienced in acting for land owners whose land has been identified as having the potential for development at some point in the future and ensuring that they are protected from what are, usually, very sophisticated developers and strategic land companies.

We can work with the land owner’s own surveyors, or alternatively recommend an experienced surveyor, to ensure that the land owner achieves the best possible deal.

With an experienced team of 20 legal professionals dealing with residential development, our solicitors have a wealth of expertise.

We understand that this is one area where one size certainly does not fit all, which is why we are able to guide you through the process with ease and without any extra complications.

We don't fee build at the client's expense. We strive to reach the most cost-effective solution for all of our clients to remove any additional stresses throughout the process. 

Examples of our recent work include the following case examples:

• Promotion Agreement: Acting for landowners concerning a promotion agreement whereby their land was put through the planning process by the promoter and then sold on to a national housebuilder.
• Acting for landowners in relation to the sale of land to a housebuilder and including overage provisions to enable the landowner to share in any value created from the future development of the site.
• Acting for a developer in relation to the development of high-value apartments in a prestigious Cheshire location, including securing the site by way of a contract conditional upon planning and then the sale of the completed apartments to individual owner-occupiers.